The Impact of Social Media on Students’ Academic Performance
Keywords:
Higher Education, Student Learning, TAM, TPB, IS Success ModelAbstract
With the advancement of the Internet and telecommunication technologies, social media has become an integral part of our day to day lives. It facilitates the interaction among people by sharing information regardless of the location and time barriers. The use of social media has gradually changed and impacted on every aspect of the society, specially the higher education context. Students in higher educational institutes are using social media for academic as well as non-academic purposes. Thus, understanding the impact of social media on students’ academic performance has become inevitable. Even though social media in higher education has been researched by many, the impact of social media on students’ academic performance has not been addressed sufficiently, particularly in the Sri Lankan context. Review of literature revealed that there is a lack of comprehensive models and frameworks to summarize the impact of social media on students’ academic performance. Hence, the objective of this study was to examine the impact of social media on students’ academic performance in higher education. Based on a thorough review of literature, the current study formulated a comprehensive multi-dimensional model integrating Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB) and IS success model. The model developed will be tested for its statistical validity using data collected from the higher education context.
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