How COVID-19 has Impacted Digital Transformation – From the Perspective of C-Suite Professionals


  • Dipl.-HTL-Ing. Helmut Schindlwick MBA MSc Hasenhutgasse 11/1/7, Vienna, 1120, Austria


Covid19, Digital transformation, Big data, Artificial Intelligence, Cloud computing


The present study is aimed at understanding how COVID-19 has impacted the digital transformation of businesses globally. The study considered numerous sub-aspects related to the digital transformation of businesses, including drivers to digital transformation, impact on people and society, and the impact of COVID-19. The research was based on the interpretivist paradigm using a qualitative research approach and interview method where data was collected from the C-suite category of selected businesses from Canada, India, Germany, Austria, and Switzerland. The study's results have identified COVID-19 as the most significant challenging factor for transforming businesses where lack of coherence among employees and inability of people to adapt to the technological interventions might demotivate them and cause disrupted operational activities of businesses. The study's results also suggested for businesses to focus on training and development of employees to capacitate them to adapt to the new normal working environment.


. Wolan, M. (2020). Next Generation Digital Transformation. Springer Books.

. Evans, C. (2020). The coronavirus crisis and the technology sector. Business Economics, 55(4), 253-266.

. Berman, S. J. (2012). Digital transformation: opportunities to create new business models. Strategy & Leadership.

. Fletcher, G., & Griffiths, M. (2020). Digital transformation during a lockdown. International Journal of Information Management, 55, 102185.

. Chawla, A., & Ro, S. (2020). Coronavirus (COVID-19)–Is blockchain a true savior in this pandemic crisis. Available at SSRN 3655337.

. Casalino, N., Żuchowski, I., Labrinos, N., Munoz Nieto, Á. L., & Martín, J. A. (2019). Digital Strategies and Organizational Performances of SMEs in the Age of Coronavirus: Balancing Digital Transformation with An Effective Business Resilience. Queen Mary School of Law Legal Studies Research Paper Forthcoming.

. Iida, J. (2020). Digital transformation vs COVID-19: The case of Japan. Digital Law Journal, 1(2), 8-16.

. Schwertner, K. (2017). Digital transformation of business. Trakia Journal of Sciences, 15(1), 388-393.

. Said, B., Hajar, E., & Amine, S. (2020). The COVID-19 outbreak: a catalyst for digitization in African countries. Journal of the Egyptian Public Health Association, 95(1).

. Li, F. (2020). Leading digital transformation: three emerging approaches for managing the transition. International Journal of Operations & Production Management.

. Alashhab, Z. R., Anbar, M., Singh, M. M., Leau, Y. B., Al-Sai, Z. A., & Alhayja'a, S. A. (2020). Impact of coronavirus pandemic crisis on technologies and cloud computing applications. Journal of Electronic Science and Technology, 100059.

. Zhang, J., & Hon, H. W. (2020). Towards responsible digital transformation. California Management Review, 62(3).

. Fu, X. (2020). Digital transformation of global value chains and sustainable post-pandemic recovery. Transnational Corporations Journal, 27(2).

. Nachit, H., & Belhcen, L. (2020). Digital Transformation in Times of COVID-19 Pandemic: The Case of Morocco. Available at SSRN 3645084.

. Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business & Information Systems Engineering, 57(5), 339-343.

. Schindlwick H. Digital transformation frameworks - applicable for disruptive technologies? American Scientific Research Journal of Engineering, Technology, and Sciences (ASJRETS). 2021;75(No 1).

. Saunders M, Thornhill A, Lewis P. Research methods for business students. 6th ed. ed. Pearson; 2012.

. Guba EG, Lincoln YS. Competing paradigms in qualitative research. Handbook of qualitative research. 1994;2(163-194):105.

. Collins H. Creative research: The theory and practice of research for the creative industries. Bloomsbury Publishing; 2018

. Wiles R, Crow G, Pain H. Innovation in qualitative research methods: A narrative review. Qualitative research. 2011;11(5):587-604.

. Bell E, Bryman A, Harley B. Business research methods. Oxford university press; 2018

. Hitchcock G, Hughes D. Research and the teacher: A qualitative introduction to school-based research. Routledge; 2002.

. Cohen L, Manion L, Morrison K. Research methods in education. 8th ed. Routledge; 2018.

. Braun V, Clarke V. Using thematic analysis in psychology. Qualitative research in psychology. 2006;3(2):77-101.




How to Cite

Schindlwick MBA MSc, D.-H.-I. H. . (2021). How COVID-19 has Impacted Digital Transformation – From the Perspective of C-Suite Professionals. American Scientific Research Journal for Engineering, Technology, and Sciences, 75(1), 181–192. Retrieved from